Deep Impressions

 Pushpa, Ladli Behna & Trump….the Connecting ALPHAbet   The rising need to see a strong alpha male is generating new trends in box-office  as well as in global politics     A lot has been analyzed about the box office success in the north India for southern films like Pushpa. Most of these analyses conclude that Hindi film producers left the masala film space which has been captured by the southern films. Even assuming that this is true, what still remains unexplained is why were masala films  (that dominated the Bollywood during 70s/80s/90s ) ditched by the film producers during 2000s and 2010s. And then why did suddenly in last five years, we saw a market for masala films.   Let’s take a deco of the history. The core audience of Bollywood masala films was the middle class of 70s/80s/90s. But by late 90s and early 2000s, a big shift had happened in the box office collections of Hindi films – the titantic dominance of the urban multiplexes and...

        Economic Power v/s Political power is a challenging task faced by these institutions and in addition they have to balance a third critical factor.   --------   --------     --------   --------    --------   --------           US is the most diverse nation in the world, and Mumbai - the most diverse city in India. This diversity has led to a strange conundrum that is common to both.   During the last 50 years, large cities in India have seen large migration as well as rapid changes in consumer aspirations. Resultantly, we had two faces of these cities - the old establishment or the core city ; and the new zones (Island city vs Suburban Mumbai, Delhi vs Gurgaon/Noida, Bengaluru city vs Whitefields/Devanahalli etc. ).   Historically, the core city would house the powers centres - govt offices, key markets, centres Arts & Entertainment etc. makin...

    ( Hindi Day Special)     1930s :  Govt’s incorporates a law for compulsory teaching of Hindi language in schools in Madras Presidency. A major public uproar in Madras (Chennai).   1960s :  Discussions begin in Delhi on making Hindi as the only official language. Anti-Hindi protests across South.   Most of the readers would not have witnessed the above.   However, a few would have witnessed the ban on Hindi films and the defacing of Devnagari banners and hoardings across Tamilnadu (TN) during 1980s. During the same time, one of my  friends from south was so passionate about cricket that he could not afford to miss a single minute of update. However, on radio, Hindi commentary every 15 minute became an impediment. He found a solution He learnt only the Hindi numbers (1 to 500) but avoided learning the language. This way he could get a continuous update on cricket score but by not learning Hindi he also was able to  showcase his an...

  ( हिन्दी- दिवस विशेष)     193 7  : मद्रास प्रेसीडेंसी के स्कूलों में हिंदी भाषा अनिवार्य  …..  सरकार के इस फ़ैसले से काफ़ी सुगबुगाहट।   1963 : दिल्ली में हिन्दी को एकमात्र राज भाषा बनाने पर चर्चा  ….. दक्षिण भारत  में   हिन्दी विरोधी हिंसा एवं धरना।     आज के कई युवा इन घटनाओं से शायद ही अवगत होंगे। कुछ वाक़िफ़ भी होंगे तो शायद  1980 के दशक में तमिलनाडु में हिन्दी फ़िल्मों पर प्रतिबंध और हिंदी होर्डिंग और बैनर पर  लगी  कालिख से।   पर सभी पाठकों को  मेरे  क्रिकेट -प्रेमी मित्र का क़िस्सा उस समय के हालात से रू-ब-रू  करवाएगा । 1980 के दशक में क्रिकेट की कमेंटरी सुनना, क्रिकेट प्रेमियों की दीवानगी या शग़ल था। रेडियो पर कमेंटरी का आधा हिस्सा  हिन्दी में प्रसारित किया जाता था। और यह दक्षिण के मेरे इस मित्र के क्रिकेट-प्रेम के आड़े आता था। उस समस्या को दूर करने के लिए मेरे मित्र ने  सिर्फ़ 1 से 500 तक हिन्दी के अंकों को जान लिया ताकि उसे स्कोर की जानकारी तो मिलते रहे पर हिन्दी ना सीख कर उ...

  Why no one is now talking about Affordable Housing ? During 2010, every other media articles in real estate would talk of the need to push Affordable Housing. Suddenly that noise is conspicuous by its absence.                                                                     -------     -------     -------   -------     -------            Here are two news items from NCR real estate …   ·        In just 72 hours, DLF sells 1100 luxury apartments priced at an average Rs 7 cr    ·        At about one-tenth of this prices, Affordable Housing units of    DDA struggle to find buyers.        Interestingly, other sec...